Abstract
In a previous experiment, in which subjects rated likability of stimulus persons of both sexes to whom different personality-trait adjectives were ascribed, it was found that ratings were more polarized when stimulus persons were of the opposite sex than when they were of the same sex as the rater; i.e., ascribing positive adjectives resulted in higher likability ratings, while ascribing negative adjectives resulted in lower likability ratings, for opposite-sexed than for like-sexed stimulus persons. This paper reports two further experiments designed to investigate systematically, within an information integration framework, the relationship between the magnitude of this phenomenon and the number and values of the ascribed adjectives. A simple averaging model of information integration does not appear to be adequate to account for the experimental results.
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