Abstract

In two experiments, college students were asked to rate estimated degree of career success for a series of stimulus persons described by personality-trait adjectives. Experiment 1 also included sex of stimulus persons and Experiment 2 included sex and age of stimulus persons in the descriptions. In both experiments, the descriptions were varied systematically in number, polarity (positivity or negativity), and extremity of adjectives. Male stimulus persons were rated significantly higher than female stimulus persons and younger stimulus persons were rated significantly higher than older stimulus persons on the average. The difference due to sex of stimulus person was a decreasing function of, while the difference due to age was unrelated to, number of adjectives. Both the sex and age effects interacted in complex ways with polarity and extremity of adjectives.

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