Abstract
ABSTRACT This paper presents the findings of a mail survey distributed to franchisees in five major centres in Ontario. The purpose of the study was to determine the impact of attitudinal predictors and Type A behaviour predisposition on long-term and short-term commitment to the franchise operation. The major findings were that the average franchisee had Type A2 behavioural traits, and that these traits and a few key attitudinal variables were important predictors of commitment. Implications for franchisors were discussed.
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