Abstract

Conglomerations of modern cities are becoming increasingly fractional/disintegrated. An urban person turns into a special type of a person called “homo urbis”, capable of living in a "stone jungle" of performance, in a dense concentration of urban culture objects and amongst the most heterogeneous human mass. The modern civilizational paradigm predetermines the dynamics of the processes of socio-cultural personal identity formation performance in urban culture environment, as well as its globalization and glocalization. The very phenomenon of personal identity in modern urban culture falls into the spectrum of multiple "identities", its evolutionary and critical performance processes. All socio-cultural and civilizational interactions of urban cultural environment are mixed up in existential contradictions. Clear and distinct bases of the traditional world are giving way to civilizationally complex chaos, diverse cultural multilayer and their intricate interlacement. The coexistence of numerous axiological patterns, stereotypes, narratives and metanarratives of the city result in colossal ideological and spiritual tension, where a person has been considered the core of the concentration of the crisis problems since the Socratic anthropological turn. In this connection, the problem of determination and creation of an urban personality, by all means, should be supplemented with the most important heuristic and ontological component – the search for personal identity, as the correlation of the ever-forming civilizational mass of existence with the process of self-reflection of an individual.

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