Abstract
Although effective communication is universally recognized as key to business success, the field of business communication, its place in academe, and its contribution to business are regularly misunderstood. As evidence of this claim, this chapter’s author contrasts ways business communication has been viewed with what the field actually involves, namely, the study and teaching of written and spoken texts intended to get work done with and through people. It is argued further that conceptual frameworks and analytical tools are needed to help individuals plan, compose, and evaluate workplace texts that facilitate the work process and nurture working relationships. The author then observes that a fulfilling career in business communication requires intense personal interest and devoting time to enlisting public interest in one’s discoveries and achievements. Thriving in business communication, which in some respects is orphaned in academe, depends on the community of business communication academics, especially the Association for Business Communication (ABC). Evident in the subtext of this experiential recounting is the author’s conviction that a career in business communication is a fulfilling way to contribute.
Published Version
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