Abstract
The history of Industrogradnja between 1966 and 1980, although only a short, in medias res, segment in its biography, provides a complete overview of phases that Yugoslav companies underwent on their path to becoming a large industrial system. This article explores changes in management structure and application of new managerial practices during this period, which in turn led this construction and engineering company to the status of the leader in the housing industry in Zagreb. Apart from reconstruction of the company history, this article delves into two stages of complex structural changes the League of Communist of Yugoslavia implemented in the country’s socio-economic system, and investigates how a hybrid of two value systems, socialist and market, affected Yugoslav business practices. The case of Industrogradnja and this article aim to contribute to the understanding of socialist projects in the twentieth century as a variety of socio-economic frameworks as well as business environments.
Published Version
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