Persepsi Publik Dalam Media Sosial: Analisis Strategi Kampanye Digital Calon Presiden Indonesia 2024

Abstract

This research aims to understand the influence of political social media in the 2024 Indonesian presidential election, with a special focus on the three main candidates, namely: Prabowo Subianto, Ganjar Pranowo, and Anies Baswedan. This research uses a literature study method, and this research has reviewed various journals and related literature to gain in-depth insight and information about the digital campaign strategies used by each candidate and how social media influences public perception. The results of this research show that social media has become a powerful campaign tool, allowing candidates to reach young voters and influence public opinion. The effectiveness of a digital campaign depends largely on the content and how it is delivered. In addition, the issues raised by each candidate must reflect the needs and hopes of society, as well as the challenges faced by Indonesia today. This research also highlights the importance of digital literacy in dissecting information received by the public. By facilitating two-way communication, it has provided space for the community to participate more actively in the democratic process, and can show the importance of adaptation and innovation in the campaign strategy. With the increasing role of social media in politics, understanding how information is spread and received has become crucial. This research makes an important contribution to understanding the dynamics of presidential elections in the digital era and provides recommendations for future campaign strategies.