Abstract
It has become a very common thing now that a video clip is an effective communication tool to
 convey the meaning of song lyrics. This research is a type of descriptive analysis research in
 which it uses a communication science approach, specifically focusing on mass communication
 in the form of a video clip. For the data collection method used in this study is an in-depth
 interview technique (depth interview), observation is also of course a documentation to
 strengthen and as authentic evidence. Meanwhile, the sources for this study also came from the
 researcher's book, surfing results on confirmed website pages and other supporting documents.
 The next step is to immediately to analyze and collected data. The result of the analysis is a data
 eduction, presentation and conclusion
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