Abstract
<span>Currently the products in television advertisements are always in the spotlight for</span><br /><span>television lovers. Especially for housewives for their household products. If there is one</span><br /><span>new detergent product that has just appeared on television, some of them are incited to</span><br /><span>try the product. There are also those who are not instigated, because they are</span><br /><span>compatible with their old products. The purpose of this research is to look at social</span><br /><span>behavior and conflict towards purchasing decisions of new advertising products on</span><br /><span>television with housewives as case studies. The research method used in reviewing this</span><br /><span>problem is a survey method with descriptive analysis. While data collection techniques</span><br /><span>with observation, interviews and questionnaires are intended to capture data related to</span><br /><span>behavior, social conflict and purchasing decisions. Based on the results of the study,</span><br /><span>respondents' data is obtained that the level of trust in the products advertised on</span><br /><span>television is very significant. This can be seen from the value of very trusting 39%, very</span><br /><span>confident 35%, and trust 34%.</span><br /><strong>Keywords: Behavior, Social Conflict and Purchase Decision</strong>
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