PERFUME AND COSMETIC NAMING INTEGRATOR AS A SOCIAL STATUS REFLE CTOR

Abstract

The article offers a new approach towards the parameterisation of perfume and cosmetic names, in the particular social status reflection in the naming integrator of these goods. It being a bearer of naming parameters correlates with the hyper-informative units as a bearer of information parameter. Four naming integrants correspond to four sub-informative units. Being identified in the structure of the naming integrator, four naming integrants differ according to naming parameters. There is a 1 brand naming integrant (correlates with A sub-informative unit), an 2 individual naming integrant (correlates with B sub-informative unit), a 3 genitive naming integrant (correlates with C sub-informative unit), a 4 functional-descriptive naming integrant (correlates with D sub-informative unit). Naming and information parameters are mutually connected to each other by means of lexical embodiment. These two groups of four naming constituents have been singled out as parameters-bearers of the naming nature and properties of these goods. There have been distinguished inner semantic-structural elements in naming integrators – hyper informative units. These elements are responsible for representing social status reflection on the lexical level. These elements are recognized as content words which are viewed as discrete naming informative components or component clusters, having the specific speech realization and arrangement in the naming integrator–hyper informative unit. Simultaneously content words are carriers of specific functional load connected with the formation of naming integrators-hyper informative units in their semantic aspect. Content words indicate (within the speech aspect of perfume and cosmetic goods frame) semantic-structural and content-narrative reflection of the integrator-informative unit. The inner nature of the content words is revealed through the use of their dictionary definitions. The order of semes and their lexical embodiment demonstrate all details of inner hidden semantics concerning social status reflection.