Abstract
This article investigates the practice of exemplarity in rural China through Secretary Xu’s oral narratives to provincial leaders and local villagers in a northern model village. It applies a performative narrative analysis to reveal how Xu constructs his persona, utilizing narrative structures, chronotopes, and the interplay of events to forge exemplary images suited to each audience. In presentations to leaders, Xu highlights rural development achievements, while to villagers, he emphasizes common prosperity and community service. This strategic narrative manipulation not only showcases Xu’s skill in aligning with both state and local values but also fosters cultural intimacy and community cohesion despite narrative discrepancies. The case study expands the discourse on narrative techniques and representational strategies within rural revitalization and social governance, offering a nuanced perspective on the intersection of narrative, identity, and governance.
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