Abstract

Goal: this paper performs a literature review to identify and analyze the main themes related to PDP performance measurement and presents the gaps for further exploration.
 Design / Methodology / Approach: this paper searches the main bases of academic data in order to find scientific papers related to PDP performance measurement and classify them on five main themes: design performance; human resources; knowledge resources; financial performance, and literature review.
 Results: the results show that more than fifty percent of the papers are associated with knowledge resource issues and the principal gaps to be explored are associated with design performance, human resources, financial performance and literature review.
 Limitations of the investigation: the main limitation is related to the bases of academic data. Additional papers available on different bases can lead to different results. 
 Practical implications: this paper intends to make a contribution to academia and practitioners as it shows gaps on PDP performance measurement research that can be better explored.
 Originality / Value: to the best of the authors’ knowledge, there is no study that evaluates a literature review for PDP performance measurement. This work contributes to the literature by presenting the directions for further PDP performance measurement research.

Highlights

  • An intense competitive environment requires from the organizations to create superior customer value and meet customer needs in a superior way

  • This paper presents a methodological review for better understanding the contemporary state of research regarding the subject “performance measurement into Product Development Process (PDP)” and the following question is answered: “What are the main themes addressed by academic research related to the PDP performance measurement and what are the issues with the potential to be better exploited?”

  • It can be noticed a regular distribution regarding the quantity of papers per year during the period from 2008 to 2019, except in the years 2012 and 2015, with an expressive quantity of seven (7) and nine (9) published papers, respectively

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Summary

Introduction

An intense competitive environment requires from the organizations to create superior customer value and meet customer needs in a superior way. A fast and efficient development of new products has become a top priority in many organizations and, the product development process has become a dominant concern (Lee and Wong, 2011). Gurumurthy and Kodali (2012) show that competitiveness imposes tremendous pressure on organizations to bring new products to market faster and faster, which requires organizations to improve their current Product Development Process (PDP). It is a strategic step that shapes the several key decisions of an organization, having implications on both internal and external subsystems. It furthers the efforts of any organization to achieve sustainability and thereby increase profitability” (Sinha, 2015)

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