Abstract
Abstract This research aims to gain a better understanding of the Puncak Merapi Horticultural Farmer Association (PPHPM) in Sleman Regency, its member profiles, its auction process, its effectiveness, and the relationship between its effectiveness and its member profiles. A total of 150 farmers made up the sample, gathered using proportional random sampling from each assembly point. Descriptive analysis and research scale were employed as the data analysis model. The analysis unveiled that PPHPM’s members, the farmers, and its profile as an auction market supported red chili auctions. The auctions began with farmers delivering red chilies to the assembly points, followed by weighing, sorting, grading, calculating the net weight, and entering data into the diPanen.id application, traders entering prices into the application, packaging, announcing the winner, payment, and the distribution of auction results. Relationships in the auction market, auction market output, and auction market flexibility were the top indicators of PPHPM’s effectiveness as a red chili auction market in Sleman Regency, placing it in the high category. A solid relationship existed between the member profiles and the effectiveness of PPHPM.
Published Version
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