Abstract
<p><em>T</em><em>h</em><em>i</em><em>s study aimed to develop competitive strategy planning in increasing number of new students in one of the private schools in Salatiga. The Design of the study is research &amp; development and in this study is limited to the product design stage alone that produce schools competitive strategy planning in increasing the number of new students. Research instruments for gathering data are observation, interviews, FGD and study documents. Data Analysis used SWOT analysis to analyze the internal and external factors such as the school’s strengths, weaknesses, opportunities and threats in determining the appropriate competitive strategies for schools. The result of SWOT analysis indicated that the school is in quadrant position SO (Strength Opportunity), which supports an aggressive strategy by using the power of the internal environment of the school to seize the opportunities from external environment. Competitive strategy planning of the school which suggested namely: (1) Education and training for teachers:</em></p><p><em>- Develop active, innovative, creative, effective and fun learning through particpated in seminars, workshops or training from both inside and outside of the school; (2) Focus on internal and external customers: Optimizing program and extracurricular activities ranging from planning, implementation, and evaluation to achieve the targets that are expected to have an opportunity to join competition with other schools, develop character building programs for students, Conducting program fun day and parenting seminar on building relationships and smooth communication between schools and parents and provides knowledge about how to educating children; (3) Teamwork: Organize retreat educators to strengthen the relationship, teamwork and equalization of school vision, Build effective and organized alumni network; (4) Engage and empower employees: Forming the evaluation team and the subject leader as an effective and efficient way to monitor and ensure the ability of the teaching profession evolved in terms of competence.</em></p>
Highlights
Strategi sebagai rencana jangka panjang organisasi berkenaan dengan bagaimana organisasi itu menyelaraskan kekuatan dan kelemahan internalnya dengan peluang dan ancaman eksternal untuk mempertahankan keunggulan kompetitif
This study aimed to develop competitive strategy planning in increasing number of new students in one of the private schools in Salatiga
Kesatuan tujuan ini tidak berarti bahwa harus selalu ada persetujuan/kesepakatan antara pihak manajemen dan karyawan, misalnya mengenai upah dan kondisi kerja; (j) Adanya Keterlibatan dan Pemberdayaan Karyawan: agar dapat meningkatkan kemungkinan dihasilkannya keputusan yang baik, rencana yang baik, atau perbaikan yang lebih efektif, karena juga mencakup pandangan dan pemikiran dari pihak-pihak yang langsung berhubungan dengan situasi kerja serta meningkatkan ‘rasa memiliki’ dan tanggung jawab atas keputusan dengan melibatkan orang-orang yang harus melaksanakannya
Summary
Strategi sebagai rencana jangka panjang organisasi berkenaan dengan bagaimana organisasi itu menyelaraskan kekuatan dan kelemahan internalnya dengan peluang dan ancaman eksternal untuk mempertahankan keunggulan kompetitif. Lebih lanjut Porter menjelaskan bahwa tujuan dari strategi bersaing adalah untuk membina posisi dimana suatu lembaga dapat melindungi diri sendiri dengan sebaikbaiknya terhadap kekuatan tekanan persaingan atau dapat mempengaruhi tekanan tersebut secara positif.
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