Abstract
The main aim of the present study is to examine risk perception in transport among a representative sample of the Norwegian public. Further aims included probability assessment, consequence evaluation as well as worry in regard to experiencing an injury when using different means of transportation. The results are based on two questionnaire surveys carried out among a representative sample of the Norwegian public in 2004. The results showed that transport risks fell into two main categories: public and private means of transportation. Respondents assessed the probability of experiencing risk as lower for themselves than others and they were also more worried about others experiencing a transport hazard. Overall, worry was found to be the most important predictor of risk perception. Female subjects were found to emphasize worry in regard to both public and private transportation. On the other hand, worry was found to be most important for public transportation whereas probability assessments (i.e. cognitive evaluations) were found to be most important for private means of transportation. This difference may guide how risk is communicated to the public.
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