Perception of Moral Values in Yoruba Home Video Film: An analysis of Ayitale

Abstract

The aim of this paper is to examine the performance of some Yoruba films in propagating the teaching of Yoruba cultural norms and values through the art of filmmaking. Film is one of the most popular art forms in existence today. It serves several purposes including entertainment, educating (be it an individual, group or even a nation). It equally remains one of the fastest means of information dissemination. Because of its potentials and effectiveness in communicating emotions and ideas, it is often referred to as the most important of the arts. Other reason adduced also include the fact that a film can rise above the limitations of language and cultural barriers by the power of visual images, use of music and sound effects. These elements can succeed in conveying same message to audiences of a heterogeneous background. This work is predicated upon functional humanistic theory, which preaches that the immense influences attributed to film should be geared towards human and societal development. The paper hereby submits that though the film is interesting, it falls short in correcting the societal ill it set out to remedy.