Abstract
With the transformation of China's economic structure, industrial heritage tourism has gradually become a new form of tourism. This paper uses Beijing Shougang Park as a case study. Utilizing Octopus software to collect reviews from Dazhong Dianping and Mafengwo, and employing ROST CM6 software, the paper analyzes tourists' image perceptions of Shougang Park based on the "Cognitive-Affective" model. The results indicate: Firstly,natural landscapes, cultural landscapes, and activity experiences are the basic cognitive images for tourists; Secondly, tourists generally have a positive emotional response to Shougang Park, with negative emotions primarily stemming from issues such as fees, holiday crowding, service attitude, and the park's large size; Thirdly, overall image perception mainly involves six aspects: tourism motivation, tourist attractions, tourism environment, tourism support system, tourism experience, and tourism evaluation. There is strong perception of natural and cultural landscapes, but weaker and more fragmented perception of historical culture. The study identifies problems in the scenic area and provides suggestions to offer effective practical guidance.
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