Abstract

Although public bodies need to know drivers’ perception of road safety, in Kazakhstan there are no valid and reliable instruments that propose an integral dimensionality. The objective of this study summarizes a survey conducted among 313 people in Zhezkazgan during from 30 may to 4 June 2022 for define main necessary directs of an information campaign strategy to raise public awareness in the field of road safety. Methodology: For sociological study of the behavior and attitude of road users regarding road safety, we preparation of the questionnaire were performed based on the experience of ESRA within the current road safety issues in Kazakhstan. Results: By social survey define following main areas to which it is necessary to direct the theme of campaign to increase the perception of road safety of the population: (i) speeding, (ii) intoxicated driving, (iii) unsafe pedestrian behavior, (iv) using of protective equipment, (v) read a text message/email or check social media and talk on hand-held phone while driving, (vi) listening to music through headphones for a pedestrian while walking in the street, and (vii) fatigued driving. Conclusions: This study fills a gap in the existing literature related to the lack of reliable and valid instruments available in Kazakhstan to collect information on perceptions of road safety factors, regulatory framework and intervention measures, road infrastructure, vehicles, socioeconomic, human, and driving precautions.

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