Abstract

ABSTRACTDrawing from coping and uses and gratifications theories, the study investigates how individuals' coping style, purposes and features/elements of social media interact and influence the perceived usefulness of social media elements. Over 1,000 undergraduate students in the United States participated in the study. Data are collected through an online survey. Findings and implications are discussed.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.