Abstract
As customers of higher education services, students are both producers and consumers in this process. With students’ subjective perception, the evaluation of perceived quality of higher education service from the students' perspective can more truly reflect the influence of objective conditions on students. According to the satisfaction index model, the paper designs the service quality evaluation index, uses questionnaire to obtain the language evaluation information of undergraduates and graduates about the service quality evaluation index, then constructs the evaluation matrix accordingly. The initial weight values of the indexes are determined based on factor analysis. Rasch model is introduced to calculate personal ability to revise the weight values, and the satisfaction value is calculated by combining weighting method with the quantitative value of the service quality evaluation index. Through the above methods, the evaluation of higher education satisfaction from the perspective of students is realized, which points out the follow-up direction for improving the quality of undergraduate education service.
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