Abstract
Social media has evolved as technology has shifted. Moreover, it has made it easier for users when it is updated to the application and can be used on smartphones. Enjoyment is the key to social media surfing and relieving stressful daily affairs. This paper examines the perceived happiness, and online purchase behaviours of Generation Y. Generation Y is the largest segment in the Malaysian population and also known as the largest internet user. This study aims to investigate the factor of online purchases among generation y through social media. This study also more focuses on three categories of social media from Facebook, Instagram, and Twitter. The quantitative method is used in this research to analyze the data. The data collected using an online survey via social media.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Entrepreneurship and Management Practices
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
