Perceived Destination Competitiveness of Langkawi Island: An evaluation

Abstract

Destination competitiveness has become a critical issue and creates increasing challenges in the tourism market. A successful tourism destination should embrace an integrated approach towards the many components of the tourism system and the competitive advantage of a destination closely relates to the quality of the products offered, which means the tourist satisfaction experienced at the destination. This research note discussed the tourism destination competitiveness and highlight Langkawi Island as one of the competitive tourism destinations in Malaysia. These early findings indicated that the Key Success Factors and Perceived Destination Competitiveness are significant with experience investigating the travel revisit intentions to this destination.