Perceived corporate image (PCI) and perceived external prestige (PEP) of nurses of hospital

Abstract

Objective: This study aims to analyze the relationship between perceived corporate image of society and perceived external prestige (PEP) nurses at the same hospital. Method: Design of the research by cross sectional study. The PCI measurement population is a community that knows about the hospital with a total sample of 235 people. PEP measurement population is nurses working in hospitals with a total of 214 people. Sample of study are 171 patients and community with proportionate random sampling. Result: this study described that no correlation between PCI community and PEP nurse for 5 (five) hospitals, p = 0.778 (α > 0.05). Beside that, no correlation between PEPH community and PEPH nurse (p= 0,959, α > 0,05) and no correlation between PEPM community and PEPM nurse, with p= 0,501 (α >0,05). These suggests that there is no relationship between nurse perceptions of what the PCI community. Nonetheless, PEP is positive for increased organizational identification. It is expected that the hospital management will try to grow the confidence level and pride of the nurses on the hospital. Confidence in PEP can support nurse retention efforts. Conclusion: It is recommended in subsequent researchers to develop other variables in measuring PCI community and PEP nurses.