Abstract
The manuscript is devoted to the study of identity as one of the supporting constructs in the system of social communication inclusive of online communities and digital environment. The basis of the material is a review of scientific sources devoted to the definition of identity from the standpoint of philosophy, sociology and related sciences. The author provides the key characteristics of identity in the network communications and defines the place of this phenomenon in the communication system. In view of the changes in the understanding of identity in the system of virtual communication, the author makes an attempt to determine the characteristics of “real” and “perceived” identity and outlines the prospects for further applied research.
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