PERBANDINGAN SISTEM MEDIA MALAYSIA DAN CHINA BERDASARKAN TEORI SISTEM MEDIA MCQUAIL

Abstract

The concept of media systems in the twentieth century cannot be applied to the idea of media systems in the 21st century. As the media system is dominated by the Four Press Theory (Siebert et al. 1956), a new theory has been developed in line with the development of media technology, McQuail's Media Normative Theory (2010). McQuail's Media Normative Theory (2010) introduces four media system models, a liberal pluralist or market model, social responsibility or public interest model, a professional media model / a professional model and an alternative media system model. Alternative media model '. As such, this paper aims to draw comparisons between the current model of the Malaysian media system and China, based on the variables of independence, government intervention and control over recent research.