NAVIGASI TRANSFORMASI KOMUNIKASI SOSIAL REMAJA MELAYU PETALANANGAN RIAU DI ERA DIGITAL

Abstract

Technological progress towards digitization is now accelerating. In the current era of digitalization, most people have embraced a new lifestyle that is inseparable from electronic devices. The advent of the digital age has brought about many beneficial changes that can be fully utilized. Nevertheless, the emergence of the digital era has brought many adverse effects, thus creating new challenges in human existence throughout this period. The advent of the digital era has brought issues in various fields, including political, business, socio-cultural, defense, security, and information technology aspects. One of the purposes of the study is to manalysis of the influence of digitization on the metamorphosis of Malay culture in Petalangan, Indonesia. The investigation was inspired by the fact that people in Penang mostly ignored their traditional customs, which led to the identification of further goals in this area. Investigation of the current study This study uses qualitative techniques. This study was conducted in Petalawan village, which is located in the busy Pelalawan area of Riau province. In this particular study, participants used snowball sampling along with sample methods to collect data by observing individuals and conducting interviews. The data collected was analyzed using a specially developed interactive model created by Huberman and Miles. The result of this study is an understanding of the social dynamics of the Malay population of Petalangan, especially obtained from the digitization process. The digitization process has facilitated the emergence of new cultural expressions among the Malay population of Petalangan. Local artists and musicians can use internet platforms to disseminate their work, create music or art that combines traditional and contemporary elements, or innovate in fresh digital art forms influenced by their cultural heritage.