Abstract

Motion graphics are a blend of cinematic elements and graphic design to make objects look not boring, not only static but also dynamic. This design aims to educate the public about the benefits of coconut sugar such as making the body more energetic, increasing immunity, and helping to maintain blood sugar levels, besides that this design also educates how to process coconut sugar and apply coconut sugar. This design uses qualitative research methods, namely by conducting direct field observations and interviews. The process that the designer goes through is from the pre-production, production, and post-production stages. The result of this design is in the form of 3 motion graphic videos, which are published via YouTube. Judging from the large number of people looking for information via YouTube, it can be concluded that the results of this motion graphic about educating the benefits and how to process coconut sugar can educate via YouTube.

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