PERANCANGAN MOTION GRAPHIC PENGENALAN DESAIN KOMUNIKASI VISUAL UNTUK SISWA SMA-SMK

Abstract

This study focuses on making motion graphics for the introduction of visual communication design (VCD) for high schools in Tegal and surrounding areas with the aim of being a promotional medium for the D-III VCD study program at the Harapan Bersama Polytechnic. Motion graphics have advantages when used in advertising, which are cost-effective and time-consuming, with educative and communicative animations that make it easy for the target audience to understand the images and ideas that are presented in a simple and attractive way in an animation, the audience in this case is high school and vocational high school students. more interested in watching a video than reading text, this makes the content shareable across social media networks. Motion graphics are made using techniques and in several stages including initial concepts, script or narration writing, storyboarding, sound (voiceover, music and sound effects) and animation. As well as information on the introduction of VCD that was conveyed in the form of the definition of VCD, the scope of the VCD field of science, the role and application of VCD, VCD universities and the advantages of the D-III VCD study program at the Harapan Bersama Polytechnic. Through this research, it is hoped that it can become a benchmark for the development of animation and visual advertising communication in the D-III VCD study program and in addition to being a promotional media for this research, it is also a learning medium for students in motion graphics courses. So that students can understand the flow, concepts and techniques or stages in making motion graphic advertising videos. Keywords : Introduction VCD, Motion Graphic, R&D, Promotion, Video Profil