Abstract
Marriage is identical with happiness, every couple who goes through marriage hopes that their marriage will go well. To achieve this requires readiness, both in terms of thinking and financial maturity. A good age according to experts, a person to get married is 25 years for men and 21 years for women. But unfortunately many in the marriage community occur at a very young age, which we often call early marriage. . Based on the National Population and Family Planning Agency (BKKBN) the number of child marriages (18 years and under) in Indonesia is increasing. Early marriages occur usually not based on mature considerations, but are more dominated by personal needs, family economic factors, educational factors, hereditary adat factors, and mental factors of adolescents. Persuasive communication is one of the effective communication methods to influence someone in this case persuasive communication with video media is expected to be able to influence the public to suppress underage marriages. Data collection methods in this case use the Design Thingking method. the design of public service video advertisements about the risk of early marriage in West Lombok is Soft Sell, namely the concept of conveying the contents of messages indirectly to the intended target audience, and also having a comedy or comedy genre concept in it. The concepts used to influence the audience include the choice of color, font and also every scene in the video. For the color itself the authors use bright colors, cheerful and pleasant, also the selection of fonts that look relaxed and light. so this public service ad is easy to remember and influences the target audience following the advice in the campaign video.
 
 
 Keywords: campaign, persuasive communication, early marriage.
Highlights
Marriage is identical with happiness, every couple who goes through marriage hopes that their marriage will go well
A good age according to experts, a person to get married is 25 years for men and 21 years for women
Marriages occur usually not based on mature considerations, but are more dominated by personal needs, family economic factors, educational factors, hereditary adat factors, and mental factors of adolescents
Summary
Setiap tahun jumlah penduduk Indonesia mengalami peningkatan. Menurut Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) pertumbuhan penduduk di Indonesia masih tinggi. Salah satunya dengan membuat sebuah himbauan atau informasi melalui sebuah iklan layanan masyarakat yang diharapkan dapat mengedukasi para remaja tentang resiko dari pernikahan dini. Terciptanya sebuah video iklan layanan masyarakat sebagai kampanye tentang resiko pernikahan dini dengan komunikasi persuasive sebagai alat edukasi terhadap remaja-remaja yang ada di Kabupaten Lombok Barat. Dalam hal ini sebuah perancangan iklan layanan masyarakat berupa kampanye komunikasi persuasif tentang pernikahan dini yang ada di Lombok barat merupakan sebuah solusi dalam mengedukasi masyarakat terutama remaja-remaja supaya dapat lebih mengetahui resiko-resiko yang dapat terjadi bila dilakukannya pernikahan dibawah umur. Maka dari itu penulis juga menginginkan sebuah rancangan iklan layanan masyarakat yang bersifat soft sell dan bisa untuk menjadi alat dalam penyampaian informasi yang baik, efektif dan tepat sasaran kepada target audiens
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
