Analisa Semiotik Iklan Produk Makanan Indomie Lima Puluh Tahun

Abstract

Periklanan adalah penggunaan media untuk memberitahukan kepada konsumen tentang sesuatu dan Advertising is the use of media to tell consumers about something and encourage them to do something. The research aims to explain the meaning of Pierce's semiotics in fifty years of Indomie food product advertisements based on electronic media. The research method used in this research is a gradual observation and observation method: 1. Collecting research data on written objects from the internet, and advertising documents for Indomie products with the theme "Fifty Years", 2. Searching for libraries that support the documents according to the link, and 3. Prepare a research observation sheet. Data analysis was used using Carles Pierce's semiotics (icons, indexes, and symbols) from the advertisement with the theme "Fifty Years. The research results showed that the concept in the advertisement for Indomie food products for the past fifty years conveys the richness and natural beauty of Indonesia from Sabang to Merauke. The concept of this advertisement also emphasizes cultural diversity in Indonesia. The conclusion is that all semiotic theory (icons, indexes, and symbols) is present in the Indomie advertising videos from fifty years which were broadcast on electronic media.