PERANCANGAN KOMUNIKASI VISUAL KAMPANYE KESADARAN MANFAAT JAMU DI KOTA PALEMBANG

Abstract

Traditional herbal medicine is often consumed by the people of Indonesia as a drink made from natural ingredients that are easy to get. But along with the development of the times and technology, traditional herbal drinks are almost forgotten because many fast food drinks are sold in stores and minimarkets. Therefore, it is very important to make efforts to campaign for the benefits of herbal medicine with the aim of preserving herbal medicine in Palembang city. This design uses a qualitative method with an AISAS approach which has 5 stages, namely Attention, Interest, Search, Action, and Share. This design resulted in a campaign in the form of a campaign concept "Sehat Bersama Jamu" which means that with jamu the body will stay healthy, the concept of symbiotic videos and poster challenges, namely providing challenges as a means of communication and efforts in approaching the target audience. Then supporting media in the form of digital posters, t-shirts, tumblers, smartphone cases, notebooks, tote bags, and stickers as media from this campaign. With this campaign, it is hoped that jamu can continue to exist among teenagers in Palembang City.