Abstract

Problems regarding health complaints and community needs for herbal medicines always increasing in every year. The purpose of this research is to implement the Asy-Syifa CARE’s e-commerce website which has a function as a media for promotion and selling of herbal medicines by online way. This research took a case on Asy-Syifa CARE startup, by collecting data through the secondary data sources. Data collection techniques carried out by the author is using literature studies on scientific journals related to e-commerce websites as a media for product promotion and sales. The results of this research is an e-commerce website using framework CodeIgniter version 3.1.9 that uses the MVC programming concept (Model-controller-view). Expectations from the results of this research is can helping Asy-Syifa CARE startup in improve the quality of their product branding in digital marketing, so they able to increase the revenue statistics and be able to compete with another e-commerce website competitors.

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