Peranan UMKM Agribisnis Komoditi Apel Melalui Hilirisasi Pertanian dalam Pemulihan Perekonomian di Kota Batu

Abstract

MSMEs (Micro, Small, and Medium Enterprises) are important to the national economy. The Covid-19 pandemic has affected a wide variety of sectors, including MSMEs, all over the world. The study's objectives were to: 1. identify agribusiness SMEs in the upstream and downstream parts of the apple commodity chain; 2. investigate the position of upstream and downstream agribusiness in Batu City's GRDP; and 3. determine the impact of the Covid-19 pandemic on tourist visits and the productivity of Medium, Small, and Micro Apple agribusiness businesses. The study location was purposely decided in the city of Batu in March-April 2021. Non-probability and purposive sampling were used to determine the respondents. The information gathered is both secondary and primary. The data was analyzed using a descriptive qualitative approach. Out of 23,544 MSMEs in Assess the impact of the Covid-19 epidemic on the environment. Batu district, 1001 (4.25 %) were upstream and downstream apple agribusinesses, according to the findings. Upstream accounts for 78 % apple agribusiness and 22 % of apple agribusiness. Apple cultivation and sales of equipment for apple cultivation are examples of upstream apple agribusiness MSMEs activities. Meanwhile, the downstream apple agribusiness MSMEs is engaged in apple packaging, sales, processing, and sales of apple processed products. Upstream agribusiness accounts for 12.9 percent of Batu city's GRDP, while downstream agribusiness accounts for 20.3 percent of Batu's GRDP. In the upstream and downstream fields, the Covid-19 pandemic has a negative effect on tourist visits and MSMEs' productivity. To return to pre-Covid-19 conditions, it is recommended that the Batu City Government and MSMEs utilize digitalization technology to enhance efficiency, especially in downstream MSMEs.