PERANAN SEKTOR AWAM DALAM PEMBANGUNAN PELANCONGAN: KAJIAN DI PULAU PELANCONGAN DI MALAYSIA

Abstract

The public sector is a government agency in charge of planning and developing development in an area. The role of the public sector needs to be aligned with the mission and vision of the organization. The underlying role of the public sector in development has led to a number of issues arising such as less systematic development planning, less efficient information delivery systems, overlapping public-sector responsibilities and less efficient allocation of financial aid to local communities. Thus, this study was conducted to see the role of the public sector in the development of tourism in Pantai Chenang. Qualitative studies are conducted among local communities and public sector officials. A total of seven informants were involved in this study. The findings show that development planning carried out by the public sector is less involving the community. In addition, information on development in Pantai Chenang does not reach the local community. The financial assistance and government initiatives provided only benefit certain groups. The role of the public sector overlapping between agencies has made it difficult for the public to give opinions and ideas about development. Therefore, the public sector needs to improve the development planning, delivery system, the role of relevant agencies and the distribution of financial assistance to the community. Good relations between the public and community sectors need to be improved so that development planning in Pantai Chenang goes smoothly. The role of the public sector is important in the development of tourism in Pantai Chenang which is seen as a leader in achieving Premier Beach Resort Destination in the Asia Pacific.