Abstract
On 21 August 2021, Bera MP Datuk Seri Ismail Sabri Yaakob was sworn in as the ninth Prime Minister of Malaysia. With the new government under the leadership of the Prime Minister, Datuk Seri Ismail Sabri Yaakob has introduced the concept of "Malaysian Family". The Malaysian Family approach is appropriate in the context of the well -being of the nation and the people when it offers noble values in the family institution such as respect, love, harmony, understanding and sacrifice. If you look at the previous leadership or government, each leader has their own slogan, call and logo. Tun Dr Mahathir Mohamad, for example, came up with Vision 2020, while Tun Abdullah Ahmad Badawi introduced the concept of Islam Hadhari, Datuk Seri Najib Razak used 1Malaysia, Pakatan Harapan (PH) came up with New Malaysia and Tan Sri Muhyiddin Yassin with Malaysia Cares. This study aims to examine the role of political parties in Malaysia that represent politics in the country, in terms of approaches in facing the challenges of today and the challenges in the future in building a prosperous society. This study is a content analysis that uses the document analysis method approach in the data collection process. The collected data were analyzed through descriptive and comparative approaches. The results of the study found that there are similarities between all political parties in terms of policies related to efforts to develop the people and the country in forming a prosperous society. While still emphasizing the welfare aspect and the promise of providing a clean government from corrupt practices, the big challenge of political parties in the future is in gaining the support of the people as a whole and being able to address any obstacles and challenges. The results of the study also have implications, namely dynamic and mature political thinking can evolve in line with the movement of time. The progress and weakness of the country’s political experience can be the basis for the development of political thought as a whole towards especially in promoting the role of religion in the process of development prosperous society.
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