PERANAN MEDIA DIGITAL DALAM DAKWAH KONTEMPORARI BAGI MEMBENTUK KESEPADUAN NASIONAL MASYARAKAT DI MALAYSIA

Abstract

The call of dakwah towards community life should be carried out by every Muslim. The methods and manhaj dakwah applied by a Muslim must be in line with the tastes of the Mad'u group and in accordance with the current development of globalization. Contemporary preaching approach should be highlighted to establish good relations in forming an inter-ethnic understanding, in line with the plural society in Malaysia. Therefore, this study was carried out to look at the role of digital media in uniting the multi-racial community to accept the views and thoughts of other communities in a particular matter. In addition, this study also looked at the factors that constrain contemporary media in shaping national cohesion in Malaysia. This study uses the method of document analysis which is to look at past studies related to the role of digital media and contemporary preaching in shaping the national cohesion of society in Malaysia. The findings found that there are four roles of digital media in contemporary preaching which is to reach a greater number of listeners, two-pronged among the community, share and exchange opinions with individuals from various backgrounds and contemporary preaching is easily accepted by new brothers. In terms of digital media constraints in contemporary preaching, the researchers found four main constraints in shaping national cohesion, namely the absence of devices in accessing mass media, lack of knowledge in the use of technology, overly free video content and incorrect and inaccurate religious facts. Therefore, the preacher should prepare himself before venturing into the dakwah so that the dakwah effort is achieved successfully.