Abstract

This chapter is the result of a series of collaborative reflections between three colleagues who have each conducted research broadly in the field of sport, social movements, change and activism, and increasingly by considering the role of (digital) media. We use the chapter as an opportunity to reflect upon and consider the intersections and divergences of this diffuse, complex and oft-changing subset of the sociology of sport. Our overall contention in this chapter is that the field of sport, social movements and digital media is diverse and regularly in flux, and therefore calls for and requires approaches to theory and method that are nimble, adaptable and ready to embrace both the changes that have occurred but also the changes that we hope to see. We conclude with questions still to be answered by critical scholars about the role of digital media in relation to dominance and normativity, including white supremacy.

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