Abstract
Abstract. This research wanted to know how big the role of celebrity endorser and brand image on Wardah cosmetic products in Bandar Lampung. The media Promotion to sell a product can be used with a celebrity endorser to attract buyers. The image of the brand is also very important to remember consumers believe the brand is very well respected and will repurchase the product. Respondents in this study is that consumers who buy the products Wardah there several outlets and shops in Bandar Lampung. The method used is descriptive qualitative method by giving questionnaires to consumers, obtained a sample of 100 people. Given today's consumers are selective when buying products as well as many who choose kosher products based on whether or not the product, it is necessary for further research to determine what factors are instrumental to the consumer in buying the product.
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