Abstract
This study aims to determine the existence of an environmental identity relationship to sustainable tourism attitudes in communities living in Tuk-Tuk Village, Samosir, North Sumatra. The hypothesis in this study is that there is a positive relationship between environmental identity and sustainable tourism attitudes in the people who live in Tuk-Tuk Village, Samosir, North Sumatra. The research subjects used in this study were 301 residents of Tuk-Tuk Siadong Village, Simanindo, Samosir. The sampling technique used was purposive sampling method. This research uses quantitative methods, research data is collected using a scale. The assumption test used consists of a normality test anda linearity test. Data were analyzed using Pearson Product Moment correlation test with the help of SPSS 20 for Windows. The results of the data analysis show that there is a positive relationship between environmental identity and the attitude of sustainable tourism in the people who live in Tuk-Tuk Village, Samosir, North Sumatra.
 Keywords: Environmental Identity, Samosir, Sustainable Tourism.
Highlights
Glean Kreag (2001) merangkum dampak pariwisata ke dalam tujuh bidang: ekonomi, lingkungan, sosial dan kultural, kepadatan, pelayanan, pajak, dan sikap komunitas lokal
This study aims to determine the existence of an environmental identity relationship to sustainable tourism attitudes in communities living in Tuk-Tuk Village, Samosir, North Sumatra
Telah menulis berbagai artikel di jurnal ilmiah yang berkaitan dengan psikologi
Summary
Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitatif (Quantitative Research) untuk menjawab pertanyaan-pertanyaan penelitian dengan variabel bebas environmental identity dan variabel tergantung sikap pariwisata yang berkelanjutan. Subjek penelitian yang digunakan oleh peneliti adalah masyarakat Desa TukTuk, Samosir dengan jumlah 301 orang yang didapatkan melalui tabel Isaac dan Michael dengan taraf signifikansi sebesar 5%. Pengambilan data disusun berdasarkan dua jenis skala, yaitu : Skala Environmental Identity dan Skala sikap terhadap parwisata yang berkelanjutan. Skala environmental Identity didasarkan pada dimensi eksosentris dengan jumlah 25 aitem dan untuk Skala untuk mengungkapkan variabel sikap terhadap pariwisata berkelanjutan terdiri dari 32 aitem. Penelitian ini menggunakan analisis korelasi Pearson Product Moment dengan bantuan SPSS 20 for Windows untuk mengetahui bagaimana hubungan antara variabel Environmental Identity dengan sikap terhadap pariwisata berkelanjutan di desa pariwisata Samosir. Analisis data yang digunakan adalah uji korelasi Pearson Product Moment
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