Abstract
This study aims to determine the role of biker travelers in promoting Batur UNESCO Global Geopark, Kintamani, and to know their potition as a stakeholder. The research method used was descriptive qualitative. The technique of determining informants using purposive sampling. Data collected through observation, interviews, and documentation. The results show that Denpasar biker travelers have some roles in promoting Batur UNESCO Global Geopark through activities on their motorbike communities such as, touring, sunmori (sunday morning ride), planting trees in tourist areas, Bali no trash challenge activities, and using features on Instagram social media (hashtag (#), tag people, tag location and caption) to share photos and videos of their trip. Biker travelers are identified in the type of dormant stakeholder. The characteristics of this stakeholders are people or groups who have little or no interaction/involvement. It is recommended to the manager of Batur UNESCO Global Geopark to make an anual event that suits the biker travelers’ preferences, make an attractive brochure about tourism spot in Batur geopark, dare to invest in promotion, and optimize the synergy among stakeholders, particularly the Denpasar biker travelers in the development of the Batur UNESCO Global Geopark tourism promotion.
 Keywords: biker travelers, stakeholders, promotion
Highlights
Komunitas motor berkumpul atas kesamaan hobi otomotif dan aktivitas touring menggunakan sepeda motor, mereka kemudian membentuk klub motor masing-masing sesuai dengan jenis motor atau berdasarkan visi dan misi yang sama
This study aims to determine the role of biker travelers in promoting Batur UNESCO Global Geopark, Kintamani, and to know their potition as a stakeholder
The results show that Denpasar biker travelers have some roles in promoting Batur UNESCO Global Geopark through activities on their motorbike communities such as, touring, sunmori (sunday morning ride), planting trees in tourist areas, Bali no trash challenge activities, and using features on Instagram social media (hashtag (#), tag people, tag location and caption) to share photos and videos of their trip
Summary
Sykes dan Kelly (2012:6) mendefinisikan pariwisata sepeda motor (motorcycle tourism) mencakup empat elemen berikut : 1. Pariwisata melibatkan perjalanan jauh dari rumah yang tujuan utamanya adalah liburan atau rekreasi. Motorcycle tourism (pariwisata sepeda motor) adalah sebuah konsep perjalanan menggunakan motor beroda dua atau tiga yang digunakan di jalan off-road atau on road dengan tujuan tur, menghadiri acara olahraga dan sederhananya melakukan perjalanan dan bertemu sesama biker travelers di jalanan. Biker travelers yang dimaksud dalam penelitian ini adalah biker travelers Denpasar dengan kendaraan motor Honda untuk jalur on road, yang tergabung dalam sebuah klub motor di Denpasar, dan sudah pernah melakukan kegiatan touring, maupun aksi sosial pada Batur UNESCO Global Geopark, Kintamani. Model analisis stakeholders oleh Mitchel et al (1997 dalam Bhaskara, 2015), menggunakan tiga atribut yang digunakan untuk menggambarkan stakeholders dan arti penting mereka dalam pengambilan keputusan dalam organisasi: power (akses ke sumber daya seperti modal dan dana), legitimacy (pernyataan yang sah menurut Undang-Undang), dan urgency (sensitivitas waktu atau sejauh mana suatu hal membutuhkan perhatian segera/secepatnya). Untuk menjelaskan lingkaran yang tumpang tindih dan untuk memfasilitasi pemahaman model pemangku kepentingan Mitchel et al (1997), perlu untuk membongkar diagram ven dari model ini dan membangunnya kembali dalam bentuk hierarki seperti pada Tabel 1
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