Abstract

From the hermeneutic method of administratives and management sciences, reflections on the strategic thinking are done, to raise the sustainable reality of cocoa sector in Sucre state. By this method, research is taken from the interpretative perspective, so it’s possible to find: 1. Researchers has more knowledge about the elements of the strategic thinking than those who take the sustainable development. 2. The exposed ideas are close related to the revised theories, getting as conclusion that the managers of the pyme’s, taken in account, get advantages when they link both concepts.

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