Abstract
The deterioration of the natural heritage in touristic destinations has been associated to business practices. Actions focused on reducing environmental impact caused by hotels, constitute the axis of environmental management. Environmental certification reveals the existence of management processes in this matter, however, in 2016 less than a third of the two-five stars hotels, had an environmental certification. The objective of this work was to analyze the drivers and barriers to implement environmental management in hotels. Key actors were interviewed and included hotel staff, consultants and government agencies. Collected data was processed using Atlas ti v7. Results showed that high costs are the most frequent barrier and the customer’s requirements are the most commented driver. The results coincide with findings in Cuba, Spain and other Mexican cities.
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