Abstract
This study aimed to analyzed development strategies that can be applied to ginger processed product in Jenawi District, Karanganyar Regency. Data collected by interview and field observation. Data was analyzed using the IE and SWOT matrix analysis. The Mukti Rahayu Women's Farmer Group was founded in 2009 to process emprit ginger production into instant ginger products and fill in the activities of housewives around the group environment. In addition, the formation of groups also aimed to improve the economic standard of the surrounding community. The results of the identification of internal and external factors were analyzed using the IFE and EFE matrices with a total weight score of 2.91 and 3.11, respectively. These results occupied quadrant II in the IE matrix (growth position). Several alternative strategies were formulated including: adding members and increasing instant ginger production, increasing production scale to meet export demand, tightening QC to maintain quality and expanding offline and online markets, and maximizing the application and use of technology in marketing, accounting and financial records.
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