Abstract
The growing digital circulation in the bank and non-bank financial institutions has triggered the emergence of new competitors and changes in new market segmentation. This requires the Pondok Pesantren Cooperative to innovate and think to survive in the digital era as it is today. This study aims to see how the strategy of developing digital financial services in the Pondok Pesantren cooperative using the case study BMT Sunan Drajat Lamongan. This research uses a qualitative approach with a case study method. This research uses snowball sampling. Data collection techniques using direct interviews, documentation and observation. After data collection, the results of the study were analyzed using domain analysis to get conclusions. The results showed that one of the BMT Sunan Drajat's strategy in developing digital financial services in the digital age is by creating a number of digital innovations. Even though the application has not been implemented perfectly, the application has a positive influence on society.Keyword: digital financial services, digital finance, Pondok pesantren cooperative, strategy, non-bank financial institutions
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