PENGEMBANGAN GAMELAN JEGOG SEBAGAI DAYA TARIK WISATA DI KABUPATEN JEMBRANA

I Komang Edy Wirawan,Ni Luh Sutjiati Beratha

doi:10.24843/jumpa.2016.v03.i01.p03

I Komang Edy Wirawan, Ni Luh Sutjiati Beratha

Open Access

https://doi.org/10.24843/jumpa.2016.v03.i01.p03

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Abstract

Jembrana have a number of cultural potentials that can be developed as tourist attractions, one of which is the art of gamelan jegog musical instrument. Gamelan jegog made of bamboo and produce a beautiful tone. This study aims to identify the potential and constraints gamelan jegog as a tourist attraction, and to formulate an effective development strategy to be implemented. Data collection techniques used in this study were the observation, structured interviews with 11 informants from the community and the government that has insights of gamelan jegog. The method used is descriptive-qualitative and SWOT analysis. The results showed that the gamelan jegog potential can be developed into a tourist attraction in Jembrana by minimizing the constraints owned. Through SWOT approach then obtained jegog gamelan development strategy in the form of SO (strength-opportunities) strategy, namely the development of tourism potential in the district of Jembrana and increase cooperation and utilization of technology.

Highlights

This study aims to identify the potential and constraints gamelan jegog as a tourist attraction, and to formulate an effective development strategy to be implemented
The results showed that the gamelan jegog potential can be developed into a tourist attraction in Jembrana by minimizing the constraints owned
Adapaun beberapa strategi yang dapat diterapkan antara lain: Strategi WO (weaknessesopportunities) dengan cara penggalian dana dalam pengembangan gamelan jegog dan memaksimalkan peran serta pemerintah Provinsi Bali dalam promosi gamelan jegog

Summary

Introduction

Daya tarik wisata budaya yang menjadi andalan dari Kabupaten Jembrana adalah gamelan jegog. Pembentukan Yayasan Suar Agung bertujuan untuk mempromosikan gamelan jegog dan menjadikan jegog sebagai daya tarik wisata di Kabupaten Jembrana. Gamelan jegog suar agung belum mampu menjadi daya tarik wisata unggulan di Kabupaten Jembrana yang dapat dinikmati oleh wisatawan.

Objectives

Results

Conclusion