PENGEMBANGAN BUKU POP-UP KULINER SEBAGAI UPAYA PROMOSI WISATA KULINER KOTA PEKALONGAN

Abstract

The promotion which was done by the owner of culinary tourism included 10 % using radio, 20 % 
 private television, 10% social media, and 60 % no promotion. Knowing this condition, in this research 
 the researchers aimed to develop pop -up book as media to promote Pekalongan culinary. This 
 research used Research and Development design. It was done in 9 Pekalongan culinary tourist resort, 
 they are Warung Mbak I bah Sorogenen, Pak Bon Sorogenen, Kopi Tahlil Pak Usman, Garang Asem
 Masduki, Sekoteng Pak Woh, Tauto Bang Dul dan Rohmani, Mie So Krapyak, Oriental Nyonya Silhuet, 
 Gulai Kacang Ijo Pak Boy dan Pak Leman, Es Durian Merak dan Keripik Tahu Pusat Oleh-Oleh
 Pekalongan. The researchers did exploration to get the information of culinary menus and their 
 history from the owner, next it was continued by making design and prototype. After that, the 
 prototype was validated by the head of Tourism, Culture, Youth, and Sport Minis try. After doing the 
 revision, the product of “Jelajah Kuliner Kota Pekalongan’ pop-up books were printed and published. 
 The researchers gave recommendation to the Pekalongan government to use this pop -up book in 
 introducing Pekalongan culinary to students and societies. In addition, this pop-up book can be used 
 as media in promoting Pekalongan culinary through annual exhibitions.
 Keyword: Development, Pop-up, Tourism, Culinary