Abstract
Interactive Art Museum Bali is the new one of tourists attraction in Denpasar City. Although classified as a new tourist attraction, but tourists visit the Interactive Art Museum Bali is always increasing every month. Based on that situation, the research is conducted for analyzing the influence of responses in social media on the collection options for visitors at the tourist attraction of Interactive Art Museum Bali, Denpasar City. 
 The data used in this research is quantitative data. Data analysis techniques used in this study are correlation analysis. The collected data in this study through observation, literature study, questionnaire, and visual material.Informant determination technique used is convenience sampling techniquewith the number of samples determined by the Slovin formula. 
 The results of this study obtained that the social media used by visitors who come to visit the Interactive Art Museum Bali is Instagram.The influence of responses in social media on collection options for visitors is seen from 3 classifications.First, according to the observing senses, has a correlation analysis of 0653 and 0.598.The second classification is according to the occurrence of having correlation analysis results of 0.627 and 0.668.The third characteristic is according to the environment has the result of correlation analysis of 0.564 and 0.585.
 Keywords: Social Media, Response, Visitor, Collection, Interactive Art Museum Bali
Highlights
Pariwisata yang ada di Bali sudah mengalami perkembangan pariwisata yang sangat besar baik didalam kualitas ataupun kuantitas
The research is conducted for analyzing the influence of responses in social media on the collection options for visitors at the tourist attraction of Interactive Art Museum Bali, Denpasar City
Data analysis techniques used in this study are correlation analysis
Summary
Pariwisata yang ada di Bali sudah mengalami perkembangan pariwisata yang sangat besar baik didalam kualitas ataupun kuantitas. Kota Denpasar merupakan kota yang selalu didatangi oleh pengunjung. Hal tersebut yang menjadikan Kota Denpasar sebagai inti perkembangan pariwisata yang sudah ada pada saat ini. Dimana Interactive Art Museum merupakan salah satu museum di Kota Denpasar yang terdapat di pusat kota. Tema untuk lukisan pada Interactive Art Museum Bali memiliki nilai edukasi, kreatif serta interaktif dimana hal tersebut mampu memberi suatu nilai positif terhadap pengunjung. Art Museum Bali yang selalu mengalami kenaikan angka setiap bulannya dimana terdapat juga penurunan angka pada kunjungan pengunjung. Vol 6 No 2, 2018 media sosial memiliki pengaruh terhadap pilihan koleksi bagi pengunjung Interactive Art Museum Bali.
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