Abstract
<p><em>The increasing development of beauty &amp; personal care in Indonesia due to social distancing and work-from-home regulations during the Covid-19 pandemic. People's shopping patterns have changed from offline to online due to the Covid-19 pandemic. So this causes marketing patterns that have changed due to technological developments and are driven by the Covid-19 pandemic factor to become a problem for marketers or business people to continue to innovate and adapt. This research is quantitative research with the survey method as an instrument in data collection</em><em>. </em><em>The collection of respondent data in this study was obtained using a non-probability sampling technique of purposive sampling, with a total of 162 (one hundred and sixty-two) respondents who have never made a purchase on Ms. Glow products and are active users of Instagram social media in Indonesia. </em><em>The results showed that all the hypotheses examined in the study had a significant effect. Based on these results, it can be concluded that social media marketing can have a significant influence on buying interest mediated by consumer trust.</em></p>
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