Abstract
This study seeks to understand the complicated relationship between religiosity and ethnocentrism of consumers by examining the mediating variable of cultural intelligence. The empirical model involves a structural equation model (SEM) with a data collection of 684 internet-user respondents. The results show that there was a positive impact of religiosity on consumer Ethnocentrism. In addition, the results also indicate that cultural intelligence strengthens the relationship between religiosity and ethnocentric consumerism. Overall, this study extends the discussion on cultural identity that incorporate into Ricardian model of international trade.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
