Abstract
Online reservation has been gives a easiest way for the tourist interm of booking an accomodation. Ease of use, and perceived of usefullness has been considered as a fundamental concern on decision making in using the online system. Booking.com is one of the online system that frequently used by the tourist. The study aimed to eximine the charasteristic of booking.com user, the effect of perceived ease of use, perceived of usefulness and financial risk om intention to use in Badung Regency. To investigate the hypotheses of the research, data was collected from booking.com user in Badung Regency. A survey was conducted with a sample size of 65 tourist and analized by multiple regresion analysis. The study revealed that perceived ease of use, perceived of usefulness and financial risk positively affect intention to use.
 Keywords: financial risk, intention to us, perceived ease of use and perceived of usefulness
Highlights
Industri pariwisata telah masuk ke era digital yaitu dengan penggunaan internet sebagai media promosi, penjualan dan transaksi
Keberadaan perceived of usefulness langsung memengaruhi niat perilaku untuk menggunakan
Tertarik dengan tema-tema community based tourism dan rural tourism
Summary
Perceived Ease of Use Perceived ease of use atau persepsi kemudahan penggunaan, diartikan sebagai tingkat kepercayaan seseorang ketika ia menggunakan suatu sistem, dalam artian bahwa dalam penggunaan sistem tersebut ia tidak mengeluarkan usaha apapun atau free of effort (Davis,1989). Sejalan dengan hal tersebut, Chuttur (2009) an Surendran (2012) menyatakan bahwa pengguna tidak mengharapkan adanya kesulitan ataupun kesusahan ketika mereka mempelajari dan menggunakan sistem teknologi tersebut. Dalam konteks online buying, perceived ease of use merupakan persepsi seseorang bahwa berbelanja melalui internet tidak menggunakan usaha yang besar, atau dapat dikatakan mudah (Md Johar dan Awallud, 2011). Menurut Vankatesh dan Balla (2008) yang senada dengan Alomary dan Wollard (2015), mengukur perceived ease of use didasarkan kepada 6 faktor, (computer self efficacy, perception of external control, computer anxiety, computer playfullnes, perceived enjoyment, dan objective useability)
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